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MISSION has launched!

MISSION has launched! Last week we held a small celebration with the people who helped to make it all happen. Talks from our Founder, Tom Whittle, master tea blender, in house nutritionist and Nick Butter (running a marathon in every country in the world) left the room feeling ready for an adventure!
MISSION has launched!
Written by: Rosie Murfin 03 May 2019
As you probably now know, Athletic Tea Co. has officially rebranded to MISSION. Last week we held a small celebration with the people who helped to make it happen! In case you missed it, here’s what happened.
We were welcomed by the founder of MISSION, Tom Whittle. Tom took us through his story of a 12,500km bike ride through South America and finding the ‘Drink of the Gods’ - yerba mate. With a new sustainable energy source, he was inspired to bring the leaves home and create MISSION. Read more about Tom and his adventures on his website here.
After a talk a from our master tea blender on the history of tea, where tea is now headed and the art of creating our award winning blends.
We were then educated by our nutritional scientist, Dr. Murray Polkinghorne. Murray gave an insightful talk focusing on the benefits of our teas over coffee. You can read more on the detail here.
Finally, Nick Butter took an evening off from his busy schedule (currently half way through a new world record attempt to run a marathon in every country in the world) to talk us through his MISSION and why he drinks our tea everyday. All the proceeds raised from the launch night went to Nick's charity - Prostate Cancer UK. Read more about the Nick's amazing challenge here or follow him on Instagram.
If you missed the details of our launch then don't worry… read all about the new range here

What is Yerba Mate?

Throughout our time in Argentina, Uruguay and Brazil, we saw first hand the nations’ obsession with this super-brew. It is by far the most popular drink on the continent and Luis Suarez, Lionel Messi Neymar Jr., and most recently the England football team all swear by it. Here’s why.


How to improve your quality of sleep

We all have times where we experience a bad night's sleep, and after speaking to our most loyal customers and friends, this confirmed why our award-winning Sleep blend is one of our most beneficial products in the range.


Exercise + Its impact on the immune system

You already know that exercise is good for you, but do you know just how good? Research into the benefits of exercise is only just scratching the surface. There is solid evidence of its physical + mental benefits, but more people need to realise just how crucial exercise is for the immune system


Support your energy levels from all angles.

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