Blog

Welcome the the MISSION blog. Here you can find regular updates on what we care about most: Fuelling Extraordinary, Community, Science + Nutrition.

What is the sugar crash and how can you beat it?

What is the sugar crash and how can you beat it?

February 21, 2020

There is one phenomenon known almost universally to endurance athletes - “the sugar crash” which in scientific terms represents carbohydrate depletion. What actually happens when you crash and how can you beat it? 

Read more →


What are the benefits and risks of caffeine and how does it affect performance?

What are the benefits and risks of caffeine and how does it affect performance?

January 15, 2020

Ever since the World Anti-Doping Agency removed caffeine from the banned substances list in 2004, there has been a flurry of activity looking into how it can be used to enhance athletic performance.4,5 What are the risks and what are the benefits?

Read more →


Does Green Tea Increase Life Expectancy?

Does Green Tea Increase Life Expectancy?

January 13, 2020

Drinking tea at least three times a week could be linked with a longer and healthier life, scientists say. According to new research “habitual” consumption of the hot drink is associated with lower risks of cardiovascular disease and all-cause death (European Journal of Preventive Cardiology).

Read more →


Try a free sample of MISSION

Try a free sample of MISSION

January 09, 2020

Energy dips negatively affecting your performance? Tired of the afternoon slump after sugar-based energy drinks and coffees? I know the feeling well.  

Read more →


All Oar Nothing Atlantic Rowing Challenge: January Update

All Oar Nothing Atlantic Rowing Challenge: January Update

January 03, 2020

All Oar Nothing are now over half way across the Atlantic Ocean, in their attempt to row from Spain to Antigua unsupported. Here are a few key stats from the trip so far.

    Read more →


    NO COFFEE CHALLENGE

    NO COFFEE CHALLENGE

    January 02, 2020

    This January we’re asking you to take part in our #nocoffeechallenge - 14 days of replacing your usual coffee with MISSION. Use the code NCC at checkout for 15% off all orders and subscriptions.

    Read more →


    We're Sports Nutrition Product of the Year

    We're Sports Nutrition Product of the Year

    November 12, 2019

    In the past year we have been awarded two Great Taste Awards, Sports Nutrition Product of the Year (by Runner's World) and Best Value Nutrition Drink of the Year (by Women's Running). Here's why.

    Read more →


    14 of the Best UK Trail Running Events

    14 of the Best UK Trail Running Events

    August 14, 2019

    At MISSION we are all about fuelling extraordinary. Running a long way is how this company was formed. To inspire more people to push themselves, we've decided put together a list of a few of the most exciting, scenic, challenging and extraordinary trails taking place in the UK over the next 365 days. 

    Which one will you sign up to? Let us know in the comments.  

    Read more →


    Running A Marathon in Every Country in the World

    Running A Marathon in Every Country in the World

    August 14, 2019

    Nick is running a marathon in every country in the world in honour of inspirational friend and endurance runner, Kevin, who has been diagnosed with prostate cancer. Their motto is 'Don't wait for a diagnosis. Get out there and do something'. ⁠⁠

    We recently had a great catch up with this inspiring MISSION ambassador to find out what the challenges of his trip have been and what's keeping him fuelled. 155 marathons down, 400 MISSION teas taken and 80 weeks on the road. Keep reading to learn all about Nick and his mission...

    Read more →


    Press Release: MISSION Launch Summer 2019

    Press Release: MISSION Launch Summer 2019

    July 15, 2019

    A new range of tea is aiming to help office workers and athletes fuel their extraordinary. The company was founded by Tom Whittle, who fuelled his own mission with tea when cycling the length of South America unsupported in 2017. 

    Read more →


    A solo trek across Scandinavia. Q + A with Anna Blackwell

    A solo trek across Scandinavia. Q + A with Anna Blackwell

    July 12, 2019

    Anna Blackwell is an adventurer, writer and photographer who is forever pushing herself to explore new limits. She has undertaken extraordinary adventures, from kayaking across Europe, to spending five weeks trekking across the wilderness of Arctic Sweden; and now she's on to the next... Find out all about her 1,300km trek and her favourite MISSION blends in our exclusive Q+A here.

    Read more →


    Everything you need to know about Matcha

    Everything you need to know about Matcha

    June 17, 2019

    This blog post will help to explain just why matcha is good for you and why you should consider incorporating it into your lifestyle.

    Read more →


    Everything you need to know about plastic-free tea bags

    Everything you need to know about plastic-free tea bags

    May 24, 2019

    As part of our focus on World Environment Day, this post is about raising awareness of plastic-free tea bags and the biodegradable technology that can help provide a more sustainable solution to our favourite drink. View this post on Instagram A post shared by MISSION (@mission.uk) on Jun 4, 2019...

    Read more →


    MISSION has launched!

    MISSION has launched!

    May 03, 2019

    MISSION has launched! Last week we held a small celebration with the people who helped to make it all happen. Talks from our Founder, Tom Whittle, master tea blender, in house nutritionist and Nick Butter (running a marathon in every country in the world) left the room feeling ready for an adventure!

    Read more →


    What is Rooibos?

    What is Rooibos?

    March 15, 2019

    Rooibos is a key ingredient to aid sports recovery, helping you and your muscles to relax and unwind.  Read on to learn more on the benefits rooibos.

    Read more →


    The Diet + Training Of A West End Dancer

    The Diet + Training Of A West End Dancer

    February 18, 2019

    Yolanda Burke is a professional dancer, currently performing in The Lion King in London's West End.  This week, we sat down to ask her some questions about what it takes to fuel the extraordinary.

    Read more →


    Avoiding The Sugar Crash

    Avoiding The Sugar Crash

    February 05, 2019

    We often opt for a sugar-based beverage when feeling tired or sluggish, but it can actually make matters worse.  Here's what happens during a sugar crash, and how you can avoid it.

    Read more →


    The Results Of Our No Coffee Challenge...

    The Results Of Our No Coffee Challenge...

    February 02, 2019

    This January, we asked over 100 customers to take part in our No Coffee Challenge - the rule was simple - for every coffee you'd normally drink, replace with one serving of MISSION. 

    Read more →


    Benefits of Bulletproof Matcha

    Benefits of Bulletproof Matcha

    January 25, 2019

    This week we're exploring bulletproof matcha and all its benefits.

    Read more →


    How to Improve Your Daily Routine

    How to Improve Your Daily Routine

    January 15, 2019

    The new year is upon us and the resolutions can feel overwhelming. Don't worry, you're not alone!  Here are 5 easy tips for a better you in 2019.

    Read more →


    Best Sports Nutrition Product of 2019!

    Best Sports Nutrition Product of 2019!

    January 10, 2019

    MISSION takes home an award for Best Sports Nutrition Product in 2019, via Runner's World Magazine.

    Read more →


    It's All Oar Nothing - Rowing Across The Atlantic

    It's All Oar Nothing - Rowing Across The Atlantic

    January 04, 2019

    This is the year. 352 days until we set off on our small boat from La Gomera, Spain, hoping to arrive in English Harbour, Antigua around 40 days later.

    Read more →


    5 Ways To Stay Healthy During The Holidays

    5 Ways To Stay Healthy During The Holidays

    December 22, 2018

    The holidays are a hectic time for most of us.  This week, we're giving you 5 easy ways to restore some calm in your life.

    Read more →


    The Best Coffee Alternatives

    The Best Coffee Alternatives

    December 12, 2018

    Quality AND quantity of caffein is crucial...

     

    Read more →


    The Benefits of Green Tea

    The Benefits of Green Tea

    November 28, 2018

    If you’ve ever taken a look at our ingredients you may have noticed a recurring theme:  green tea. Known as a miracle beverage with centuries of history and tradition behind it, green tea comes with no shortage of benefits.  

    Read more →


    The Benefits of Ginger

    The Benefits of Ginger

    November 12, 2018

    Who doesn’t love the spicy, zest flavour that ginger brings to the table?  Ever so slightly sweet, and not-so-subtly pungent, ginger is one of the most versatile roots getting around these days. 

    Read more →


    Top 5 Endurance Races Around The World

    Top 5 Endurance Races Around The World

    November 02, 2018

    You may have recently noticed that grueling, adrenaline-pumping endurance races have become incredibly popular.  From Tough Mudders to Spartan Races, it seems like everyone wants to test their limits — something we fully support!  We’re all about fuelling extraordinary. 

    Read more →


    Rowing the Atlantic Ocean: Q+A with MISSION'S Founder Tom Whittle

    Rowing the Atlantic Ocean: Q+A with MISSION'S Founder Tom Whittle

    October 24, 2018

    This December, our Founder will join three childhood friends in attempting an unassisted row across the Atlantic Ocean.  The Talisker Whiskey Atlantic Challenge will begin in La Gomera in Spain, and end in English Harbour, Antigua — a distance of 3,000 miles, and an ambitious goal of 40 days. The team will face 40+ foot waves and freezing conditions while rowing twelve hours per day, seven days a week. You can check out the comp details via the @allornothing IG page.

    Read more →


    The Benefits of Matcha Green Tea for Athletes

    The Benefits of Matcha Green Tea for Athletes

    October 03, 2018

    If you’ve noticed everyone’s lattes and frozen drinks suddenly appearing green in colour, don’t panic. You haven’t gone mad and it tastes far better than it looks. 

    Read more →


    Cycling the Length of South America - A Daily Struggle

    Cycling the Length of South America - A Daily Struggle

    September 07, 2018

    Most people will see this image, check our Instagram and say: “cycling the length of South America? That looks like a bloody good holiday”. Well, the answer is a little bit more complicated than that. 

    Read more →


    The Run From Hell - Breaking A World Record

    The Run From Hell - Breaking A World Record

    August 27, 2018

    Last October I ran 704 kilometres, climbing 6,500 metres over 10 days, 13 hours and 5 minutes. A new world-record for the fastest crossing of Iceland on foot had been set and it was undoubtedly one of the best moments of my life. The below is a brief account of how I got there and why on earth I did it.

    Read more →


    The Benefits of Yerba Mate

    The Benefits of Yerba Mate

    August 20, 2018

    In the past year, an increased use of natural, plant-based ingredients has helped to fuel my extraordinary. Yerba Mate being one of the most influential ingredients of them all.

    Read more →


    How To Make Tea Cocktails

    How To Make Tea Cocktails

    July 17, 2018

    This weekend we celebrated a birthday party with Lululemon in Richmond. With plenty of drink options, the unrivalled favourite of the night was our Yerba + Ginseng Matcha Martini.

    Read more →


    The Health Benefits of Turmeric

    The Health Benefits of Turmeric

    July 09, 2018

    Turmeric may be the most effective nutritional supplement in existence.
    Many high quality studies show that it has major benefits for your body and brain.
    Here are some of the major health benefits:

    Read more →


    MISSION - by Victoria Baskett

    MISSION - by Victoria Baskett

    July 05, 2018

    MISSION Review - by Victoria Baskett
    We love hearing when people put our teas to the test. British 100m T44 para sprinter Victoria Baskett certainly knows the importance of incremental gains as she progresses towards her goal of Tokyo 2020. Here's what she had to say.

    Read more →


    Running 196 Marathons in 196 Countries - The Challenges Faced

    Running 196 Marathons in 196 Countries - The Challenges Faced

    July 04, 2018

    MISSION brand ambassador Nick Butter, endurance athlete/adventurer, is currently 179 days into an epic attempt to run a marathon in every single country in the world. A mind-blowing amount of organisation has gone in behind the scenes to ensure the smooth(ish) running of the trip. However, we wanted to know the biggest challenges he faced logistically. Here's what he had to say:

    Read more →


    A World Record Run - Marble Arch to Arc de Triomphe

    A World Record Run - Marble Arch to Arc de Triomphe

    March 28, 2018

    Royal Marines Officer Jack Halstead and I will attempt to run from Marble Arch, London to Arc de Triomphe, Paris, running just over 6 marathons in 2.5 days.

    Will we beat the world record?

    Read more →


    What is Yerba Mate? Why do the Best Footballers in the World Drink it?

    What is Yerba Mate? Why do the Best Footballers in the World Drink it?

    February 13, 2018

    Yerba mate - The Drink of the Gods.
    Throughout our time in Argentina, Uruguay and Brazil, we saw first hand the nations’ obsession with this super-brew. It is by far the most popular drink on the continent and Luis Suarez, Lionel Messi Neymar Jr., and most recently the England football team all swear by it. Here’s why.  

    Read more →


    MISSION: The Full Story

    MISSION: The Full Story

    January 30, 2018

    We’ve briefly hinted at how MISSION began, but I wanted to tell you the full story. Here it is: 

    Read more →


    All Oar Nothing Atlantic Rowing Challenge: January Update

    All Oar Nothing Atlantic Rowing Challenge: January Update

    January 03, 2020

    All Oar Nothing are now over half way across the Atlantic Ocean, in their attempt to row from Spain to Antigua unsupported. Here are a few key stats from the trip so far.

      Read more →


      We're Sports Nutrition Product of the Year

      We're Sports Nutrition Product of the Year

      November 12, 2019

      In the past year we have been awarded two Great Taste Awards, Sports Nutrition Product of the Year (by Runner's World) and Best Value Nutrition Drink of the Year (by Women's Running). Here's why.

      Read more →


      14 of the Best UK Trail Running Events

      14 of the Best UK Trail Running Events

      August 14, 2019

      At MISSION we are all about fuelling extraordinary. Running a long way is how this company was formed. To inspire more people to push themselves, we've decided put together a list of a few of the most exciting, scenic, challenging and extraordinary trails taking place in the UK over the next 365 days. 

      Which one will you sign up to? Let us know in the comments.  

      Read more →


      Running A Marathon in Every Country in the World

      Running A Marathon in Every Country in the World

      August 14, 2019

      Nick is running a marathon in every country in the world in honour of inspirational friend and endurance runner, Kevin, who has been diagnosed with prostate cancer. Their motto is 'Don't wait for a diagnosis. Get out there and do something'. ⁠⁠

      We recently had a great catch up with this inspiring MISSION ambassador to find out what the challenges of his trip have been and what's keeping him fuelled. 155 marathons down, 400 MISSION teas taken and 80 weeks on the road. Keep reading to learn all about Nick and his mission...

      Read more →


      A solo trek across Scandinavia. Q + A with Anna Blackwell

      A solo trek across Scandinavia. Q + A with Anna Blackwell

      July 12, 2019

      Anna Blackwell is an adventurer, writer and photographer who is forever pushing herself to explore new limits. She has undertaken extraordinary adventures, from kayaking across Europe, to spending five weeks trekking across the wilderness of Arctic Sweden; and now she's on to the next... Find out all about her 1,300km trek and her favourite MISSION blends in our exclusive Q+A here.

      Read more →


      The Diet + Training Of A West End Dancer

      The Diet + Training Of A West End Dancer

      February 18, 2019

      Yolanda Burke is a professional dancer, currently performing in The Lion King in London's West End.  This week, we sat down to ask her some questions about what it takes to fuel the extraordinary.

      Read more →


      How to Improve Your Daily Routine

      How to Improve Your Daily Routine

      January 15, 2019

      The new year is upon us and the resolutions can feel overwhelming. Don't worry, you're not alone!  Here are 5 easy tips for a better you in 2019.

      Read more →


      It's All Oar Nothing - Rowing Across The Atlantic

      It's All Oar Nothing - Rowing Across The Atlantic

      January 04, 2019

      This is the year. 352 days until we set off on our small boat from La Gomera, Spain, hoping to arrive in English Harbour, Antigua around 40 days later.

      Read more →


      Top 5 Endurance Races Around The World

      Top 5 Endurance Races Around The World

      November 02, 2018

      You may have recently noticed that grueling, adrenaline-pumping endurance races have become incredibly popular.  From Tough Mudders to Spartan Races, it seems like everyone wants to test their limits — something we fully support!  We’re all about fuelling extraordinary. 

      Read more →


      Rowing the Atlantic Ocean: Q+A with MISSION'S Founder Tom Whittle

      Rowing the Atlantic Ocean: Q+A with MISSION'S Founder Tom Whittle

      October 24, 2018

      This December, our Founder will join three childhood friends in attempting an unassisted row across the Atlantic Ocean.  The Talisker Whiskey Atlantic Challenge will begin in La Gomera in Spain, and end in English Harbour, Antigua — a distance of 3,000 miles, and an ambitious goal of 40 days. The team will face 40+ foot waves and freezing conditions while rowing twelve hours per day, seven days a week. You can check out the comp details via the @allornothing IG page.

      Read more →


      Cycling the Length of South America - A Daily Struggle

      Cycling the Length of South America - A Daily Struggle

      September 07, 2018

      Most people will see this image, check our Instagram and say: “cycling the length of South America? That looks like a bloody good holiday”. Well, the answer is a little bit more complicated than that. 

      Read more →


      The Run From Hell - Breaking A World Record

      The Run From Hell - Breaking A World Record

      August 27, 2018

      Last October I ran 704 kilometres, climbing 6,500 metres over 10 days, 13 hours and 5 minutes. A new world-record for the fastest crossing of Iceland on foot had been set and it was undoubtedly one of the best moments of my life. The below is a brief account of how I got there and why on earth I did it.

      Read more →


      MISSION - by Victoria Baskett

      MISSION - by Victoria Baskett

      July 05, 2018

      MISSION Review - by Victoria Baskett
      We love hearing when people put our teas to the test. British 100m T44 para sprinter Victoria Baskett certainly knows the importance of incremental gains as she progresses towards her goal of Tokyo 2020. Here's what she had to say.

      Read more →


      Running 196 Marathons in 196 Countries - The Challenges Faced

      Running 196 Marathons in 196 Countries - The Challenges Faced

      July 04, 2018

      MISSION brand ambassador Nick Butter, endurance athlete/adventurer, is currently 179 days into an epic attempt to run a marathon in every single country in the world. A mind-blowing amount of organisation has gone in behind the scenes to ensure the smooth(ish) running of the trip. However, we wanted to know the biggest challenges he faced logistically. Here's what he had to say:

      Read more →


      A World Record Run - Marble Arch to Arc de Triomphe

      A World Record Run - Marble Arch to Arc de Triomphe

      March 28, 2018

      Royal Marines Officer Jack Halstead and I will attempt to run from Marble Arch, London to Arc de Triomphe, Paris, running just over 6 marathons in 2.5 days.

      Will we beat the world record?

      Read more →


      Try a free sample of MISSION

      Try a free sample of MISSION

      January 09, 2020

      Energy dips negatively affecting your performance? Tired of the afternoon slump after sugar-based energy drinks and coffees? I know the feeling well.  

      Read more →


      NO COFFEE CHALLENGE

      NO COFFEE CHALLENGE

      January 02, 2020

      This January we’re asking you to take part in our #nocoffeechallenge - 14 days of replacing your usual coffee with MISSION. Use the code NCC at checkout for 15% off all orders and subscriptions.

      Read more →


      Everything you need to know about plastic-free tea bags

      Everything you need to know about plastic-free tea bags

      May 24, 2019

      As part of our focus on World Environment Day, this post is about raising awareness of plastic-free tea bags and the biodegradable technology that can help provide a more sustainable solution to our favourite drink. View this post on Instagram A post shared by MISSION (@mission.uk) on Jun 4, 2019...

      Read more →


      MISSION has launched!

      MISSION has launched!

      May 03, 2019

      MISSION has launched! Last week we held a small celebration with the people who helped to make it all happen. Talks from our Founder, Tom Whittle, master tea blender, in house nutritionist and Nick Butter (running a marathon in every country in the world) left the room feeling ready for an adventure!

      Read more →


      Best Sports Nutrition Product of 2019!

      Best Sports Nutrition Product of 2019!

      January 10, 2019

      MISSION takes home an award for Best Sports Nutrition Product in 2019, via Runner's World Magazine.

      Read more →


      MISSION: The Full Story

      MISSION: The Full Story

      January 30, 2018

      We’ve briefly hinted at how MISSION began, but I wanted to tell you the full story. Here it is: 

      Read more →


      What is the sugar crash and how can you beat it?

      What is the sugar crash and how can you beat it?

      February 21, 2020

      There is one phenomenon known almost universally to endurance athletes - “the sugar crash” which in scientific terms represents carbohydrate depletion. What actually happens when you crash and how can you beat it? 

      Read more →


      What are the benefits and risks of caffeine and how does it affect performance?

      What are the benefits and risks of caffeine and how does it affect performance?

      January 15, 2020

      Ever since the World Anti-Doping Agency removed caffeine from the banned substances list in 2004, there has been a flurry of activity looking into how it can be used to enhance athletic performance.4,5 What are the risks and what are the benefits?

      Read more →


      Does Green Tea Increase Life Expectancy?

      Does Green Tea Increase Life Expectancy?

      January 13, 2020

      Drinking tea at least three times a week could be linked with a longer and healthier life, scientists say. According to new research “habitual” consumption of the hot drink is associated with lower risks of cardiovascular disease and all-cause death (European Journal of Preventive Cardiology).

      Read more →


      NO COFFEE CHALLENGE

      NO COFFEE CHALLENGE

      January 02, 2020

      This January we’re asking you to take part in our #nocoffeechallenge - 14 days of replacing your usual coffee with MISSION. Use the code NCC at checkout for 15% off all orders and subscriptions.

      Read more →


      Everything you need to know about Matcha

      Everything you need to know about Matcha

      June 17, 2019

      This blog post will help to explain just why matcha is good for you and why you should consider incorporating it into your lifestyle.

      Read more →


      What is Rooibos?

      What is Rooibos?

      March 15, 2019

      Rooibos is a key ingredient to aid sports recovery, helping you and your muscles to relax and unwind.  Read on to learn more on the benefits rooibos.

      Read more →


      Avoiding The Sugar Crash

      Avoiding The Sugar Crash

      February 05, 2019

      We often opt for a sugar-based beverage when feeling tired or sluggish, but it can actually make matters worse.  Here's what happens during a sugar crash, and how you can avoid it.

      Read more →


      The Results Of Our No Coffee Challenge...

      The Results Of Our No Coffee Challenge...

      February 02, 2019

      This January, we asked over 100 customers to take part in our No Coffee Challenge - the rule was simple - for every coffee you'd normally drink, replace with one serving of MISSION. 

      Read more →


      Benefits of Bulletproof Matcha

      Benefits of Bulletproof Matcha

      January 25, 2019

      This week we're exploring bulletproof matcha and all its benefits.

      Read more →


      5 Ways To Stay Healthy During The Holidays

      5 Ways To Stay Healthy During The Holidays

      December 22, 2018

      The holidays are a hectic time for most of us.  This week, we're giving you 5 easy ways to restore some calm in your life.

      Read more →


      The Best Coffee Alternatives

      The Best Coffee Alternatives

      December 12, 2018

      Quality AND quantity of caffein is crucial...

       

      Read more →


      The Benefits of Green Tea

      The Benefits of Green Tea

      November 28, 2018

      If you’ve ever taken a look at our ingredients you may have noticed a recurring theme:  green tea. Known as a miracle beverage with centuries of history and tradition behind it, green tea comes with no shortage of benefits.  

      Read more →


      The Benefits of Ginger

      The Benefits of Ginger

      November 12, 2018

      Who doesn’t love the spicy, zest flavour that ginger brings to the table?  Ever so slightly sweet, and not-so-subtly pungent, ginger is one of the most versatile roots getting around these days. 

      Read more →


      The Benefits of Matcha Green Tea for Athletes

      The Benefits of Matcha Green Tea for Athletes

      October 03, 2018

      If you’ve noticed everyone’s lattes and frozen drinks suddenly appearing green in colour, don’t panic. You haven’t gone mad and it tastes far better than it looks. 

      Read more →


      The Benefits of Yerba Mate

      The Benefits of Yerba Mate

      August 20, 2018

      In the past year, an increased use of natural, plant-based ingredients has helped to fuel my extraordinary. Yerba Mate being one of the most influential ingredients of them all.

      Read more →


      How To Make Tea Cocktails

      How To Make Tea Cocktails

      July 17, 2018

      This weekend we celebrated a birthday party with Lululemon in Richmond. With plenty of drink options, the unrivalled favourite of the night was our Yerba + Ginseng Matcha Martini.

      Read more →


      The Health Benefits of Turmeric

      The Health Benefits of Turmeric

      July 09, 2018

      Turmeric may be the most effective nutritional supplement in existence.
      Many high quality studies show that it has major benefits for your body and brain.
      Here are some of the major health benefits:

      Read more →


      What is Yerba Mate? Why do the Best Footballers in the World Drink it?

      What is Yerba Mate? Why do the Best Footballers in the World Drink it?

      February 13, 2018

      Yerba mate - The Drink of the Gods.
      Throughout our time in Argentina, Uruguay and Brazil, we saw first hand the nations’ obsession with this super-brew. It is by far the most popular drink on the continent and Luis Suarez, Lionel Messi Neymar Jr., and most recently the England football team all swear by it. Here’s why.  

      Read more →