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There is one phenomenon known almost universally to endurance athletes - “the sugar crash” which in scientific terms represents carbohydrate depletion. What actually happens when you crash and how can you beat it? 

Ever since the World Anti-Doping Agency removed caffeine from the banned substances list in 2004, there has been a flurry of activity looking into how it can be used to enhance athletic performance.^4,5 What are the risks and what are the benefits?

Drinking tea at least three times a week could be linked with a longer and healthier life, scientists say. According to new research “habitual” consumption of the hot drink is associated with lower risks of cardiovascular disease and all-cause death (European Journal of Preventive Cardiology).

Energy dips negatively affecting your performance? Tired of the afternoon slump after sugar-based energy drinks and coffees? I know the feeling well.  

All Oar Nothing are now over half way across the Atlantic Ocean, in their attempt to row from Spain to Antigua unsupported. Here are a few key stats from the trip so far.

This January we’re asking you to take part in our #nocoffeechallenge - 14 days of replacing your usual coffee with MISSION. Use the code NCC at checkout for 15% off all orders and subscriptions.

In the past year we have been awarded two Great Taste Awards, Sports Nutrition Product of the Year (by Runner's World) and Best Value Nutrition Drink of the Year (by Women's Running). Here's why.

At MISSION we are all about fuelling extraordinary. Running a long way is how this company was formed. To inspire more people to push themselves, we've decided put together a list of a few of the most exciting, scenic, challenging and extraordinary trails taking place in the UK over the next 365 days. 

Which one will you sign up to? Let us know in the comments.  

Nick is running a marathon in every country in the world in honour of inspirational friend and endurance runner, Kevin, who has been diagnosed with prostate cancer. Their motto is 'Don't wait for a diagnosis. Get out there and do something'. ⁠⁠

We recently had a great catch up with this inspiring MISSION ambassador to find out what the challenges of his trip have been and what's keeping him fuelled. 155 marathons down, 400 MISSION teas taken and 80 weeks on the road. Keep reading to learn all about Nick and his mission...

A new range of tea is aiming to help office workers and athletes fuel their extraordinary. The company was founded by Tom Whittle, who fuelled his own mission with tea when cycling the length of South America unsupported in 2017. 

Anna Blackwell is an adventurer, writer and photographer who is forever pushing herself to explore new limits. She has undertaken extraordinary adventures, from kayaking across Europe, to spending five weeks trekking across the wilderness of Arctic Sweden; and now she's on to the next... Find out all about her 1,300km trek and her favourite MISSION blends in our exclusive Q+A here.

This blog post will help to explain just why matcha is good for you and why you should consider incorporating it into your lifestyle.

As part of our focus on World Environment Day, this post is about raising awareness of plastic-free tea bags and the biodegradable technology that can help provide a more sustainable solution to our favourite drink. View this post on Instagram A post shared by MISSION (@mission.uk) on Jun 4, 2019...

MISSION has launched! Last week we held a small celebration with the people who helped to make it all happen. Talks from our Founder, Tom Whittle, master tea blender, in house nutritionist and Nick Butter (running a marathon in every country in the world) left the room feeling ready for an adventure!

Rooibos is a key ingredient to aid sports recovery, helping you and your muscles to relax and unwind.  Read on to learn more on the benefits rooibos.

Yolanda Burke is a professional dancer, currently performing in The Lion King in London's West End.  This week, we sat down to ask her some questions about what it takes to fuel the extraordinary.

We often opt for a sugar-based beverage when feeling tired or sluggish, but it can actually make matters worse.  Here's what happens during a sugar crash, and how you can avoid it.

This January, we asked over 100 customers to take part in our No Coffee Challenge - the rule was simple - for every coffee you'd normally drink, replace with one serving of MISSION. 

This week we're exploring bulletproof matcha and all its benefits.

The new year is upon us and the resolutions can feel overwhelming. Don't worry, you're not alone!  Here are 5 easy tips for a better you in 2019.

MISSION takes home an award for Best Sports Nutrition Product in 2019, via Runner's World Magazine.

This is the year. 352 days until we set off on our small boat from La Gomera, Spain, hoping to arrive in English Harbour, Antigua around 40 days later.

The holidays are a hectic time for most of us.  This week, we're giving you 5 easy ways to restore some calm in your life.

Quality AND quantity of caffein is crucial...

 

If you’ve ever taken a look at our ingredients you may have noticed a recurring theme:  green tea. Known as a miracle beverage with centuries of history and tradition behind it, green tea comes with no shortage of benefits.  

Who doesn’t love the spicy, zest flavour that ginger brings to the table?  Ever so slightly sweet, and not-so-subtly pungent, ginger is one of the most versatile roots getting around these days. 

You may have recently noticed that grueling, adrenaline-pumping endurance races have become incredibly popular.  From Tough Mudders to Spartan Races, it seems like everyone wants to test their limits — something we fully support!  We’re all about fuelling extraordinary. 

This December, our Founder will join three childhood friends in attempting an unassisted row across the Atlantic Ocean.  The Talisker Whiskey Atlantic Challenge will begin in La Gomera in Spain, and end in English Harbour, Antigua — a distance of 3,000 miles, and an ambitious goal of 40 days. The team will face 40+ foot waves and freezing conditions while rowing twelve hours per day, seven days a week. You can check out the comp details via the @allornothing IG page.

If you’ve noticed everyone’s lattes and frozen drinks suddenly appearing green in colour, don’t panic. You haven’t gone mad and it tastes far better than it looks. 

Most people will see this image, check our Instagram and say: “cycling the length of South America? That looks like a bloody good holiday”. Well, the answer is a little bit more complicated than that. 

Last October I ran 704 kilometres, climbing 6,500 metres over 10 days, 13 hours and 5 minutes. A new world-record for the fastest crossing of Iceland on foot had been set and it was undoubtedly one of the best moments of my life. The below is a brief account of how I got there and why on earth I did it.

In the past year, an increased use of natural, plant-based ingredients has helped to fuel my extraordinary. Yerba Mate being one of the most influential ingredients of them all.

This weekend we celebrated a birthday party with Lululemon in Richmond. With plenty of drink options, the unrivalled favourite of the night was our Yerba + Ginseng Matcha Martini.

Royal Marines Officer Jack Halstead and I will attempt to run from Marble Arch, London to Arc de Triomphe, Paris, running just over 6 marathons in 2.5 days.

Will we beat the world record?

We’ve briefly hinted at how MISSION began, but I wanted to tell you the full story. Here it is: 

All Oar Nothing are now over half way across the Atlantic Ocean, in their attempt to row from Spain to Antigua unsupported. Here are a few key stats from the trip so far.

In the past year we have been awarded two Great Taste Awards, Sports Nutrition Product of the Year (by Runner's World) and Best Value Nutrition Drink of the Year (by Women's Running). Here's why.

At MISSION we are all about fuelling extraordinary. Running a long way is how this company was formed. To inspire more people to push themselves, we've decided put together a list of a few of the most exciting, scenic, challenging and extraordinary trails taking place in the UK over the next 365 days. 

Which one will you sign up to? Let us know in the comments.  

Nick is running a marathon in every country in the world in honour of inspirational friend and endurance runner, Kevin, who has been diagnosed with prostate cancer. Their motto is 'Don't wait for a diagnosis. Get out there and do something'. ⁠⁠

We recently had a great catch up with this inspiring MISSION ambassador to find out what the challenges of his trip have been and what's keeping him fuelled. 155 marathons down, 400 MISSION teas taken and 80 weeks on the road. Keep reading to learn all about Nick and his mission...

Anna Blackwell is an adventurer, writer and photographer who is forever pushing herself to explore new limits. She has undertaken extraordinary adventures, from kayaking across Europe, to spending five weeks trekking across the wilderness of Arctic Sweden; and now she's on to the next... Find out all about her 1,300km trek and her favourite MISSION blends in our exclusive Q+A here.

Yolanda Burke is a professional dancer, currently performing in The Lion King in London's West End.  This week, we sat down to ask her some questions about what it takes to fuel the extraordinary.

The new year is upon us and the resolutions can feel overwhelming. Don't worry, you're not alone!  Here are 5 easy tips for a better you in 2019.

This is the year. 352 days until we set off on our small boat from La Gomera, Spain, hoping to arrive in English Harbour, Antigua around 40 days later.

You may have recently noticed that grueling, adrenaline-pumping endurance races have become incredibly popular.  From Tough Mudders to Spartan Races, it seems like everyone wants to test their limits — something we fully support!  We’re all about fuelling extraordinary. 

This December, our Founder will join three childhood friends in attempting an unassisted row across the Atlantic Ocean.  The Talisker Whiskey Atlantic Challenge will begin in La Gomera in Spain, and end in English Harbour, Antigua — a distance of 3,000 miles, and an ambitious goal of 40 days. The team will face 40+ foot waves and freezing conditions while rowing twelve hours per day, seven days a week. You can check out the comp details via the @allornothing IG page.

Most people will see this image, check our Instagram and say: “cycling the length of South America? That looks like a bloody good holiday”. Well, the answer is a little bit more complicated than that. 

Last October I ran 704 kilometres, climbing 6,500 metres over 10 days, 13 hours and 5 minutes. A new world-record for the fastest crossing of Iceland on foot had been set and it was undoubtedly one of the best moments of my life. The below is a brief account of how I got there and why on earth I did it.

Royal Marines Officer Jack Halstead and I will attempt to run from Marble Arch, London to Arc de Triomphe, Paris, running just over 6 marathons in 2.5 days.

Will we beat the world record?

Energy dips negatively affecting your performance? Tired of the afternoon slump after sugar-based energy drinks and coffees? I know the feeling well.  

This January we’re asking you to take part in our #nocoffeechallenge - 14 days of replacing your usual coffee with MISSION. Use the code NCC at checkout for 15% off all orders and subscriptions.

As part of our focus on World Environment Day, this post is about raising awareness of plastic-free tea bags and the biodegradable technology that can help provide a more sustainable solution to our favourite drink. View this post on Instagram A post shared by MISSION (@mission.uk) on Jun 4, 2019...

MISSION has launched! Last week we held a small celebration with the people who helped to make it all happen. Talks from our Founder, Tom Whittle, master tea blender, in house nutritionist and Nick Butter (running a marathon in every country in the world) left the room feeling ready for an adventure!

MISSION takes home an award for Best Sports Nutrition Product in 2019, via Runner's World Magazine.

We’ve briefly hinted at how MISSION began, but I wanted to tell you the full story. Here it is: 

There is one phenomenon known almost universally to endurance athletes - “the sugar crash” which in scientific terms represents carbohydrate depletion. What actually happens when you crash and how can you beat it? 

Ever since the World Anti-Doping Agency removed caffeine from the banned substances list in 2004, there has been a flurry of activity looking into how it can be used to enhance athletic performance.^4,5 What are the risks and what are the benefits?

Drinking tea at least three times a week could be linked with a longer and healthier life, scientists say. According to new research “habitual” consumption of the hot drink is associated with lower risks of cardiovascular disease and all-cause death (European Journal of Preventive Cardiology).

This January we’re asking you to take part in our #nocoffeechallenge - 14 days of replacing your usual coffee with MISSION. Use the code NCC at checkout for 15% off all orders and subscriptions.

This blog post will help to explain just why matcha is good for you and why you should consider incorporating it into your lifestyle.

Rooibos is a key ingredient to aid sports recovery, helping you and your muscles to relax and unwind.  Read on to learn more on the benefits rooibos.

We often opt for a sugar-based beverage when feeling tired or sluggish, but it can actually make matters worse.  Here's what happens during a sugar crash, and how you can avoid it.

This January, we asked over 100 customers to take part in our No Coffee Challenge - the rule was simple - for every coffee you'd normally drink, replace with one serving of MISSION. 

This week we're exploring bulletproof matcha and all its benefits.

The holidays are a hectic time for most of us.  This week, we're giving you 5 easy ways to restore some calm in your life.

Quality AND quantity of caffein is crucial...

 

If you’ve ever taken a look at our ingredients you may have noticed a recurring theme:  green tea. Known as a miracle beverage with centuries of history and tradition behind it, green tea comes with no shortage of benefits.  

Who doesn’t love the spicy, zest flavour that ginger brings to the table?  Ever so slightly sweet, and not-so-subtly pungent, ginger is one of the most versatile roots getting around these days. 

If you’ve noticed everyone’s lattes and frozen drinks suddenly appearing green in colour, don’t panic. You haven’t gone mad and it tastes far better than it looks. 

In the past year, an increased use of natural, plant-based ingredients has helped to fuel my extraordinary. Yerba Mate being one of the most influential ingredients of them all.

This weekend we celebrated a birthday party with Lululemon in Richmond. With plenty of drink options, the unrivalled favourite of the night was our Yerba + Ginseng Matcha Martini.