Our Story

Hello, my name is Tom and I’m the founder of MISSION.
In 2016, I embarked on a charity cycle ride covering the length of South America. Cycling 12 hours a day for 9 months straight, I wanted any energy-boost I could find and like most people, turned to coffee and artificial energy drinks.

MISSION - About Us
MISSION - About Us
MISSION - About Us
MISSION - About Us

I struggled hugely with spikes and slumps in energy levels as a result. However, when I discovered the local teas I found a much more sustainable way to fuel myself. These teas were predominantly made using South American Yerba Mate (pronounced yer-bah mah-tay) and I became obsessed with the link between performance and tea.

MISSION - About Us
MISSION - About Us

Arriving back in the UK, with the help of sports scientists, nutritionists and master tea blenders, I tested over 500 blends, researching different ingredients that would truly make a difference when it came to physical performance and wellbeing. As well as Yerba Mate, the most significant ingredients included Matcha, known for a slow release of energy and Rooibos, known for its anti-inflammatory properties.

MISSION - About Us
MISSION - About Us
MISSION - About Us
MISSION - About Us

I put the final recipes through their paces during my World Record Breaking Run across Iceland. Running for over 10 hours a day, I found the sustainable effects from the teas (10-20mg of caffeine) much more beneficial than the hard hitting coffee (300mg + of caffeine) and energy drink alternatives (28g of sugar). I completed the run with energy to spare and I’m now onto my next challenge to row the Atlantic Ocean with All Oar Nothing.

MISSION - About Us
MISSION - About Us