Why Mission? 

Mission is for anyone looking to improve their physical or mental wellbeing. 

Coffee + Energy Drink Replacements

Our caffeinated teas (Energise, Perform and Hydrate), amongst other benefits, focus on providing a slow, sustainable release of energy. This makes them the perfect alternative to coffee or sugar based energy drinks which create a spike + slump in energy. 

Soothe Mind & Body 

Our caffeine free blends (Recover and Sleep) are filled with anti-inflammatory, adaptogenic ingredients to soothe the mind and body.  

100% natural 

We will always use 100% natural, sustainable ingredients so you can focus on fuelling something extraordinary. Even our teabags are made from 100% biodegradable corn starch. 

Why replace your coffee, energy drinks and regular tea?


The NHS recommends we take no more than 300mg of caffeine per day although most of the nation is exceeding this (a Starbucks can contain 375mg of caffeine), suffering energy loss as a result. Around an hour after we take caffeine, our brain is flooded with adenosine, creating the dreaded ‘caffeine crash’. Mission has focused on using low-caffeine blends (between 0 and 14mg of caffeine) for a slow, steady release of energy.

Read more about the caffeine crash

Energy products 

Most energy products contain the full NHS RDA of sugar (30g) in one serving. Through a high amount of sugar and artificial ingredients, common energy products do create a spike in energy levels. However, this is soon followed by a ‘sugar crash’ due to the amount of insulin the body produces in response to the large intake of sugar. Mission uses 100% natural, sugar free ingredients to create a slow, sustainable release of energy.

Read more about the sugar crash. 

Regular Tea

Whilst other premium tea brands can offer some of the benefits of avoiding the crash, we have gone further to create a tea for someone who is performance focused. We are the only tea brand to have paid for testing on the exact amount of caffeine in each blend. We have also worked with sports scientists, Oxford researchers and the ex Master Blender of a major UK tea company to create a range of blends that are fully focused on results. 

Want to find out more?

Read our whitepaper.