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Hello, my name is Tom and I’m the founder of Mission.
In 2016, I embarked on a charity cycle ride covering the length of South America. Cycling 12 hours a day for 9 months straight, I wanted any energy-boost I could find. I turned to what I so regularly did in my old office job - coffee and artificial energy drinks.

Mission - About Us
Mission - About Us
Mission - About Us
Mission - About Us

In the office and on the bike, I struggled hugely with spikes and slumps in energy levels as a result. However, when I discovered the local teas in Argentina I found a much more sustainable way to fuel myself. These teas were predominantly made using Yerba Mate (pronounced yer-bah mah-tay) and I became obsessed with the link between performance and tea.

Mission - About Us
Mission - About Us

Arriving back in the UK, with the help of sports scientists, nutritionists and master tea blenders, I tested over 700 blends, researching different ingredients that would truly make a difference when it came to performance and wellbeing. As well as Yerba Mate, the most significant ingredients included Matcha, known for a slow release of energy and Rooibos, known for its anti-inflammatory properties.

Mission - About Us
Mission - About Us
Mission - About Us
Mission - About Us

I put the final recipes through their paces during my World Record Breaking Run across Iceland. Running for over 10 hours a day, I found the sustainable effects from the teas (10-20mg of caffeine) much more beneficial than hard hitting coffee (300mg + of caffeine) and energy drink alternatives (28g of sugar). I completed the run with energy to spare and launched Mission - hot and cold brew teas to fuel your extraordinary.

Mission - About Us
Mission - About Us